“We need red blood cells to live – the same way a business needs profits to live, but the purpose of life is more than to make red blood cells – the same way the purpose of business is more than simply to generate profits.”

-R. Edward Freeman

The Wedge

Since 2003, I’ve lived my life in two worlds. Years ago, my wife and I committed with close friends to move into the inner-city of Richmond, Virginia in a faith-inspired effort to invest in our local community. During this time, we’ve spent countless hours at our local elementary school, welcomed an after-school tutoring effort into our home, and helped start an affordable housing non-profit. While it hasn’t been an easy path, the journey has rewarded us with relationships and experiences that I wouldn’t trade for anything.

At the same time, I’ve worked in what I now look back on as an emotionally unsettled career as an investment advisor for high net worth families and institutions.

It has taken me many years to identify that my vocational angst lies not at the edges of the complex global financial system, but with its central assumptions. These central assumptions require that I ignore many of the first principles that led our family to put down roots in an economically distressed neighborhood.

I now reject the assumption that the sole purpose of a corporation is to maximize profits for the owners. In 1970, the most influential economist of his day, Milton Friedman, wrote in the New York Times Magazine that a corporation has only one purpose: to increase profits within any legal means necessary. At the time, Friedman had valid reasons to be skeptical of calls for social responsibility. He was combating many ill-conceived arguments that were contrived to pressure corporations to lower their prices to solve a monetary inflation crisis. In the process of clearing some of the dirty water, Friedman also dumped the proverbial baby. Thus, the inspirational leader and his so called Chicago School acolytes struck an academic wedge between business and personal values. The longer this wedge remains in place, the more we risk confusing future generations.

With three young boys, my challenge is to model for them the behaviors and beliefs that lead to maturity—and there’s no better place to work at this than on the soccer field. Winning is fun. I don’t need to teach them this. But if they don’t learn to carry themselves honorably on the field, they will soon find that their victories carry no enduring satisfaction.

On the “field” of finance, the desire to win never goes away, but the game gets much more complex and stretches as far as the international markets allow. Here, profit-seeking is forever running into ethical questions about ecological impact, human dignity, and property rights. Here, guiding principles become even more important. These moral and ethical principles remind us that there is more at stake in business enterprise than can be illustrated on an income statement.

In investment management, Friedman’s ideas about the purpose of a corporation directly influenced how we think about the optimal/efficient portfolio. Upon this cornerstone, all of modern portfolio theory has been built. Put simply, the optimal/efficient portfolio assumes that an investor’s only concerns are financial returns and risk of loss. In the process, morals and ethics get reduced to whatever you can legally get away with to turn a profit.

Not only does this wedge between personal and business values distort our definition of the optimal/efficient portfolio, it also perpetuates derivative concepts that have won the day in the capital markets. The most powerful child of modern portfolio theory is the now fully developed juggernaut that we know as passive (index) investing. This movement has stressed the importance of low costs and attention to broad diversification over individual stock selection. Passive investing strategies flourished by accurately noting that most highly paid active managers fail to beat an index fund that holds every stock in the target universe (e.g., S&P 500). To illustrate this, Burton Malkiel[1] preferred the punchy image of monkeys throwing darts who regularly outperformed the expensively clothed professionals.

While the movement helped investors shed unnecessary fees, it also enabled them to believe that it is possible to make money without any oversight at all. “Set it, and forget it” became standard advice. In the process, all of the responsibilities of ownership lost their meaning. If you don’t believe me, try attending a typical shareholder meeting where turnout is often just a handful of investors[2]. The very structure that was created to offer shareholders the opportunity to engage with executives is now little more than a compliance annoyance. When you consider that only 30%[3] of shares owned by retail investors get voted, you see that similar disinterest in yet another fundamental right of ownership. Concern over these trends have been noted for years but the focus on the return of an optimal portfolio leaves little energy to address issues of responsible ownership.

The emphasis on passive investing also led investors to believe there are no limits to the benefits of diversification. Most recommended investment strategies push investors to own virtually every public company in the global economy. The end result is absurd diversification and a disengaged investor.

In some cases, these companies are operating in ways that directly conflict with personal and societal values. As one personal example of the many I could cite, my own portfolio once owned an oil and gas company with a terrible track record of spills and controversial exploration practices. Without basic oversight, companies have come to believe they have our de facto blessing to maximize returns by any legal means necessary—no matter the externalities born by other parties.

At this point in my story, I think it’s worth sharing that I count Jack Bogle—the man largely considered to be the great prophet of this passive investing movement—as a personal hero. While the passive investing tsunami is fostering all kinds of irresponsible investing behavior, I believe this movement was necessary to break through to a new investor consciousness. Thomas Jefferson argued that revolutions are necessary every few decades to preserve liberty by breaking the up the establishment. Before Jack Bogle, most investors had little option other than to entrust their life savings to overconfident and overpaid money managers. The passive investing movement ushered in a creative disruption that upended the traditional investing power structures. Now it’s time to tame the dragon.

Finally, it’s time to reject the traditionally held view that a fiduciary standard is the highest form of service that the financial management industry has to offer. The fiduciary standard (which includes both a duty of loyalty and a duty of care) is a legal standard focused on financial interests. Legal standards are essential in that they ensure that our most basic rights are protected but at their best, they are also limited.

Applying fiduciary service should represent the bare minimum expectation in the financial planning profession. Fiduciary service simply ensures that a financial advisor’s recommendations are legally defensible. But I also don’t want to suggest that the step beyond fiduciary service is an easy one. Moving beyond fiduciary is a move into a universe of goals and aspirations more focused on the complexities of human and social capital than the clarity of financial capital. Moving beyond fiduciary allows investment managers to begin customizing investment advice to reflect the values of their clients. Moving beyond fiduciary recognizes that investors can get to the end of their life with only a limited balance sheet remaining and yet still have died wealthy.

Today, many have come to accept the wedge that lies between personal values and business/investment values as normative. It’s a schizophrenic mindset of honorable values on the one hand and “anything legal goes” on the other. Yet, we suffer no such confusion when we train our children. The power of living out our values never gets old—even on the soccer field.

It’s time to begin a process of aligning our principles and our business beliefs in earnest. It’s time to stop investing like passive bystanders. It’s time to figure out how to reclaim our first principles as we pursue the optimal portfolio. And it’s time to start looking for investment advisors who are willing to offer advice that moves beyond fiduciary.

1. Author of A Random Walk Down Wall Street and a leading proponent of the efficient-market hypothesis who teaches economics at Princeton University.
2. Berkshire Hathaway meeting excluded
3. SEC Proxy Voting Roundtable transcript

The Most Misunderstood Song About The Power of Money

“For The Love Of Money,” may be the most misunderstood song in all of history. Focusing on the catchy “Money, Money, Money, Muuun-nay” refrain leads many to miss all the embedded soulful consciousness. A deeper dive sheds light on why the tune was chosen as the SRI Investor’s theme song.

For The Love Of Money” (lyrics listed below) is a warning composed by R&B artists who were rapidly approaching the pinnacle of commercial music success. This song was written and produced by the famous Philadelphia Soul collaborators Kenneth Gamble and Leon Huff who also authored “If You Don’t Know Me by Now”, “Love Train” and scores of other famous R&B hits that have achieved immortality as groovy wedding ceremony staples. Gamble and Huff added Anthony Jackson as a writer of the song in recognition of the soul-piercing opening bass lines he developed which became a signature of the song.

“For The Love Of Money” was recorded by the O’Jays and became an immediate Billboard Hit in 1973. Instead of celebrating wealth, this unusually lengthy seven minute soul ballad offers seven examples of how greed entices people to do all kinds of terrible things to others and sometimes to themselves.

More wealth has been created in America in the last fifty years than in any country at any other period of history. Like Gamble and Huff, American capitalism is reaching the pinnacle of its economic success. This song reminds us that we can gain the whole world and yet still lose our soul.

The fundamental principle of the SRI Investor is this: the future is a product of the investment seeds we plant today. As investors, we hand our capital over to corporate managers for planting. They choose the seeds, the ground and the field workers. The one expectation that is absolutely certain is that their seeds are expected to produce a financial harvest. Yet, these seeds also represent a future of non-financial outcomes that impact key stakeholders.

Consider how tempting it can be to lose sight of these so called intangibles when the only question that most investors are asking is how well the stock did last quarter. It’s too easy to blame corporate America for losing their souls. Investors need to accept responsibility for the messaging they send to the planters.

“For The Love Of Money” was inducted into the Grammy Hall of Fame Class of 2016. Just as Philadelphia Soul established its place in our culture perhaps there is some room for it in our portfolios as well.

Listen to “For The Love Of Money” recording on YouTube.

Money, money, money, money, money [6x]
Some people got to have it
Some people really need it
Listen to me y’all, do things
Do things, do bad things with it
You wanna do things, do things
Do things, good things with it
Talk about cash money, money
Talk about cash money
Dollar bills, all

For the love of money
People will steal from their mother
For the love of money
People will rob their own brother
For the love of money
People can’t even walk the street
Because they never know
Who in the world they’re gonna beat
For that lean, mean, mean green
Almighty dollar, money

For the love of money
People will lie, Lord, they will cheat
For the love of money
People don’t care who they hurt or beat
For the love of money
A woman will sell her precious body
For a small piece of paper
It carries a lot of weight
Call it lean, mean, mean green

Almighty dollar

I know money is the root of all evil
Do funny things to some people
Give me a nickel, brother can you spare a dime
Money can drive some people out of their minds

Got to have it, I really need it
How many things have I heard you say
Some people really need it
How many things have I heard you say
Got to have it, I really need it
How many things have I heard you say
Lay down, lay down, a woman will lay down
For the love of money
All for the love of money
Don’t let, don’t let, don’t let money rule you
For the love of money
Money can change people sometimes